His answer has never been simple. It has evolved over time, shaped by both success and setbacks. But one thing has remained constant. He focuses on building systems, not just businesses.

“I realised early that agriculture is not just about growing crops,” he says. “It is about markets, finance, and structure.”

Moyo grew up in Zambia and Zimbabwe. Agriculture was part of everyday life, but he did not start with a grand vision.

That came later, when he saw how disconnected farmers were from global demand.

“There was always a gap,” he explains. “Farmers could produce, but they could not always reach the right buyers.”

He began working on export horticulture projects. These included blueberries, strawberries, and other high-value crops. Over time, he became known for pioneering Zimbabwe’s blueberry industry.

His work connected local production to international markets. Retailers like Tesco in the UK and Marks & Spencer in the UAE became part of those supply chains.

“It showed that African agriculture could compete globally,” he says. “But only if it was organised properly.”